If 70 Percent Of An Iceberg Is Underwater - How Many Cultural Cues Do We Overlook?

Wants-Needs-Desires-Fears

Traditional marketing advises you to "Find a need and fill it." Using that approach to create your marketing strategy is too limiting and can even guide you into a disastrous plan. To design a well-focused marketing and advertising plan, you must first understand some basic facts about marketing psychology and buyer behavior.

Can choose how we communicate ?

We can choose how we communicate in a particular situation. We can choose to generate new possibilities for our relationships rather than reacting according to our cultural programming.

A Month of Transformative Coaching, day thirteen: A fresh look at the principles behind the human experience ...

Leadership beyond control http://goo.gl/w2Lp7b  #leadership #managers #bullyingmanagers #bullyingleaders

What kills Londoners? For the first time, data reveals the biggest causes of death in each London borough. Click here to explore the data.

Data: Office for National Statistics. Map: Google Maps.

i think the sky may have been photoshopped :)