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Follow me @ Smart $ Guides.

Why Use Google Analytics?

When it comes to running an online business, it is important that you have visibility into the performance of your site, particularly how your customers interact with your site. Luckily, there is a free tool out there called Google Analytics that will help you do this. Below is the purpose of Google Analytics, as well as some of the key features and capabilities.

Purpose of Google Analytics:

Understand Your Audience

Sell and Convert

Make Business Decisions

Understanding Your Audience:

Know Your Audience

Audience Data and Reporting - This feature allows you to dissect your audience: the kinds of people they are, where they come from, how they find your content, and how loyal and engaged they are.

Advanced Segments - This feature allows you to isolate and analyze subsets of your traffic, like organic traffic or visits that led to transactions.

Filters - This feature allows you to limit and modify the traffic data that appears in any given report view (Ex: You can exclude traffic from certain domains).

Trace the Customer Path

Traffic Sources - This feature allows you to evaluate the effectiveness of your referring sites, direct traffic, social media platforms, organic (unpaid) search keywords, and custom campaigns.

Map Overlay - This feature allows you to see your visitor stats broken down by continent, country and city, which will help you understand the real origins of your traffic and find the best places to invest for new opportunities.

See What Your Audience Is Doing

Behavior Reporting - This feature allows you to see new vs. returning visitors, how frequent visitors come to your site, how long visitors are staying on your site, etc.

Flow Visualization - This feature lets you see and analyze the path a visitor takes on your site. See where they came from, the pages they moved through, and where they exited your site.

In-Page Analytics - This feature allows to see how users really interact with your pages (Ex: see where are users clicking the most on your homepage).

Sell and Convert

Reach Your Performance Goals

Ecommerce Reporting - This feature allows you too see the performance of your products. Trace transactions right down to specific keywords, understand shopper behaviors, and adjust your shopping cart to build loyalty and improve sales.

Goals - This feature allows you to measure your sales, downloads, email signups, conversions, or define your own business goals.

Reach Peak Capacity

Real-Time Reporting - This feature allows you to see how many people are on your site right now, where they came from, and what they’re viewing.

Alerts and Intelligence Reports - This feature will call attention to any abnormal behavior happening on your site (Ex: A huge spike in traffic coming from a particular city or traffic source).

Site Search - When visitors can’t find what they want on your site, they search. This feature allows you to see what your visitors are really looking for, spot missed opportunities, and speed up time to conversion.

Site-Speed Analysis - This feature shows you load times across your site, so you can fix slow pages and make your visitors happier.

Make Business Decisions

Based on the information in Google Analytics, you will be able to make educated decisions regarding the following:

Product success and determination

How to better target and sell to your customers

Marketing and advertising strategies

Improved website design

#SuccessfulSaturdays

5 Ways To Boost Your Productivity

Here are 5 productivity-boosting behaviours I’ve picked up over the last 2 years from some of the most successful people in the world. Since implementing these behaviours into my life I’ve seen progress beyond belief and I wish the same for you too.

1. Wake up early. This used to be the hardest thing for me to do, but I’ve found one enormous hack - sleep with the curtains open. Waking up early gives you more hours in the day to spend working on your craft and get more done. When I wake up at 5am I feel like I’ve gained an extra day and this is why it’s first on the list.

2. One thing at a time. Don’t spread your focus across 6 things at the same time - do one thing well and then move onto the next. When you try to get multiple tasks done at the same time they are done with a fraction of your attention and this leads to mistakes. It’s better to do it right the first time around than to have to come back and start again later on.

3. Take breaks. Working yourself too hard for too long will result in you having to take a long break later down the road. It’s better for your productivity to take short, regular breaks throughout the day to remain energised mentally and physically. The best breaks are ones you take for exercise and relaxing in nature as they will rejuvenate your mind and body so you can come back fresh.

4. Don’t waste time on your “competition”. My role model in business is Gary Vee - he says he wants to build the biggest building (business) in town by actually building it rather than tearing down everyone else’s buildings. He knows that the time he spends trying to bad mouth others is time he could be investing into building his own business.

5. Be grateful. There are going to be challenges along the way, but staying grateful for what you have and for the problems you don’t have is a great way to push past the difficult times. When you value the health and wellbeing of yourself and those around you - every other problem becomes minor in comparison. Having perspective on challenges and problems is key to not getting overwhelmed in these situations.

Peace & positive vibes.

Need some help getting to the next level? Add me on Skype for a free consultation - spoonofconsciousness@gmail.com :)

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birdnhand20

7 years ago

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birdnhand20

7 years ago

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HOW TO GET OVER COMMON CREATIVE FEARS (MAYBE)

HOW TO GET OVER COMMON CREATIVE FEARS (MAYBE)

an updated version of this post appears in my book THINGS ARE WHAT YOU MAKE OF THEM! 13 full-color chapters of illustrated essays like this for creative people of all kinds. you can get it here for $10.

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birdnhand20

7 years ago

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birdnhand20

7 years ago

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NEW VIDEO! I bought 3 ‘Mystery Boxes’ on eBay that could contain ANYTHING. Was it a mistake?

Time to find out!

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birdnhand20

7 years ago

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Everything You Need To Know About Making Money Online

Millions of people across the globe find themselves struggling financially or simply wanting to be their own boss. Unfortunately, many people don’t know how to improve their circumstances. The best option is earning money online. In this article we will share some basic information to help you get started.

Be sure to keep an eye…

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birdnhand20

7 years ago

Practice ‘habit layering’ and the mountain become hill and the hill just a bump.

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Good Habits to Develop

1. Set yourself some daily goals. Keep them realistic and achievable. That will give direction – so you don’t fritter your time.

2. Read inspirational books and blogs; hang around people who are positive.

3. Stay in touch with what’s happening in the world. We’re not just islands – we are part of one another.

4. Make the effort to stay in touch. Just a “like” on facebook, or a brief text message, conveys to that person that they matter to you.

5. Invest some time in your appearance and health. We’re more confident when we look and feel our best.

6. Pay attention to your priorities. Do what’s most important, and not most urgent, first. (Note: If you never learn to prioritise then everything seems urgent – and that’s what runs your life!)

7. Smile. It makes people feel more positive towards you – and it tends to lift our mood, and enhance our feelings, too.

8. Tidy as you go. It’s easier to work, and you’ll feel a lot less stressed, if you’re working somewhere that’s devoid of clutter. Also, if you tidy as you go then it feels less overwhelming.

9. Include some margin in your life so you don’t feel so stressed, as unexpected things always eat away our time. Expect that to happen – and leave some extra time.

10. Take time for yourself as you need to relax, unwind, recover, and recharge your batteries.