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Researchers Created Fake News. Here’s What They Found.

Some people said they remembered fake news that was never even published, suggesting the phenomenon is not as influential as many think.

“It suggests that the most straightforwardly fraudulent forms of fake news are a small part of what is shaping how people understand the world. People’s hunger for information that suits their prejudices is powerful, and in the digital media age, a pile of it emerges to satisfy that demand.”

See That Billboard? It May See You, Too

Clear Channel Outdoor Americas is partnering with companies to track the behavior of customers who pass its tens of thousands of billboards.

“For Clear Channel Outdoor, the goal is to give advertisers tools to buy and measure the effectiveness of outdoor ads that are similar to those they use for digital and mobile ads. It tested the suite of data and analytics, which it calls Radar, with the shoe company Toms and said it found a rise in brand awareness and purchases. ”