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Mobile App Maintenance: Best Practices for Long-Term Success

In the frenetic world of digital technology that we live in today, mobile applications have become an indispensable component of our routines. The way in which we engage with technology has been fundamentally altered by the proliferation of mobile applications, which can serve a variety of purposes, including communication, entertainment, and productivity. However, releasing an app is only the first step in a long and winding road. Effective maintenance procedures are absolutely necessary if you want to continue to see success with your app and keep your users happy.

In this blog post, we will discuss the most effective strategies and procedures for keeping your mobile app functioning effectively while also ensuring its safety and keeping it up to date. We will walk you through the necessary processes, such as monitoring performance, managing updates, and responding to user feedback, so that your mobile app may achieve sustained success over the long run. Now that we have everything out of the way, let's dive in and find out how to maintain your app like a pro.

What is Mobile App Maintenance?

Mobile app upkeep is the ongoing process of managing and improving a mobile app after it has been built and put into use for the first time. It means keeping an eye on, changing, and improving the app to make sure it works well and that users are happy with it. Mobile app maintenance includes things like fixing bugs, fixing security holes, adding new features or functions, improving the user design and experience, and adapting the app to new mobile platforms and operating systems as they come out. Regular maintenance is important to keep the app up-to-date, safe, and compatible with the latest devices and software updates so that users can have a smooth and enjoyable experience.

It also makes it easier to find and fix any problems or technical glitches quickly, which can stop them from affecting user involvement or business goals in a bad way. By spending money on mobile app maintenance, creators can make sure that their apps will last and be successful in the fast-paced and competitive mobile app market.

Best Practices for Mobile App Maintenance

1. Regular Updates

Regular updates are important for mobile app maintenance. In the world of technology, which is always changing, updates make sure that mobile apps work with the most recent running systems, devices, and security protocols. Not only do these updates fix any bugs or glitches in the app, but they also add new features, improvements, and additions based on user feedback and market trends. Regular updates help keep the app safe, secure, and well-optimized, which makes it easier for users to use and reduces the chance of crashes or other problems. Also, updates let developers deal with new security risks and holes, keeping user data safe and secure.

2. Bug Monitoring & Fixing

Monitoring and solving bugs are two of the most important best practices for maintaining mobile apps. Bugs, glitches, and crashes can make it hard for people to use an app and hurt its image. To make sure the app works well, the people who made it need a strong method for finding and fixing bugs. This includes testing and keeping an eye on the app so that any problems can be found and fixed. Developers must make it a priority to fix major bugs as soon as possible so that users don't have to deal with any problems with how the app works. Developers should also use best practices for coding and testing tools to make it less likely that bugs will happen in the first place.

3. Performance Optimization

One of the most important best practices for mobile app upkeep is performance optimization. Users want fast and responsive apps in the fast-paced digital world of today. Performance problems can make users angry, make them less happy with the app, and even cause them to stop using it. To make sure the app works as well as possible, writers need to regularly look at and improve different parts of it. This includes simplifying the code, using as few resources as possible, and making the network work better. By putting performance optimization at the top of their list for mobile app maintenance, developers can give users a smooth and enjoyable experience, increase app engagement, and stay ahead of the competition in the very competitive app market.

4. Security Updates

Updates that improve security are an important best practice for maintaining mobile apps. With cyber threats happening more often and getting smarter, making sure mobile apps are safe is of the greatest importance. Regular security updates help protect user data, stop illegal access, and close security holes that could be used by bad people. Developers should stay up to date on the latest security standards and best practices, and they should fix any security holes or flaws as soon as they are found. This includes using encryption, putting in place safe methods of authentication, and doing regular security audits.

5. Compatibility & Device Testing

Mobile app maintenance best practices include testing for compatibility and trying on different devices. With so many different devices, running systems, and screen sizes on the market, it's important that the app works well on all of them. Developers should do thorough compatibility testing to make sure the app works well on different devices and versions of the operating system. This includes testing on different screen sizes, resolutions, and hardware setups to ensure a uniform user experience. By testing on different devices, developers can find and fix layout problems, bugs in the user interface, and differences in how the app works on different devices.

6. User Feedback and Support

User feedback and help are two important best practices for mobile app maintenance. Users are often the best source of feedback and suggestions for making an app work better and make the user experience better. Users can give feedback, report problems, and make improvements when a good feedback system is in place. Monitoring and analyzing user comments regularly helps identify bugs, issues, and feature requests.. Customer service that is quick and helpful is also important for keeping users happy. It means responding quickly to user questions, fixing problems, and helping users when they need it.

7. App Store Optimization (ASO)

App Store Optimization (ASO) is one of the most important maintenance best practices for mobile apps. ASO includes improving the visibility, discoverability, and conversion rates of an app by tweaking different parts of its listing in app stores. This includes making sure the app's title, keywords, description, and screenshots match up with relevant search queries and draw potential users. Metrics from the app store, such as downloads, scores, and reviews, can give you an idea of what users like and help you find places to improve. By optimizing the app's appearance in the app store on a regular basis, developers can increase the app's chances of being found, improve its conversion rate, and bring in more engaged users.

Wrapping Up

Mobile app maintenance is an ongoing process that makes sure your app will be successful in the long run and that users will be happy with it. By following these best practices, such as regular updates, bug monitoring and fixing, speed optimization, security updates, compatibility testing, user feedback and support, monitoring analytics, and app store optimization, you can keep your app up-to-date, safe, and easy to use. App maintenance is an important part of your general mobile app strategy, and you should always try to give your users a great experience.

How Flutter Helps Small Businesses Build Mobile Apps on a Budget

The Flutter app can help entrepreneurs see clearly the best way to expand their businesses. The rising trend of flutter app development is having a profound effect on every conceivable industry and business sector. Since 2017, Google's Flutter has been one of the most popular frameworks for developing mobile apps across several platforms. Particularly relevant for persons interested in rapidly expanding their personal businesses via mobile apps.

Flutter is an excellent tool for software engineers looking to build apps that can run on multiple platforms. You may create applications quite quickly with its help. The high quality of the user experience and user interface design may be guaranteed by using Flutter, which has a rich feature set that includes the ability to create spectacular visual effects. Building multi-view (MPV) views is an important part of app development, and Flutter is widely considered as a powerful tool for doing so. In this article, we'll explain why it makes sense for startups to fund the development of a Flutter app.

What is Flutter?

Flutter, a Google-developed open-source program, develops mobile, web, and desktop apps with a single code base that runs on many platforms. Since it's a user interface rather than a library or framework, it's suitable for cross-platform application development (SDK). SDK contains libraries, frameworks, documentation, and other tools for application development. A library supplies code for a program to accomplish a certain function, unlike a framework. Instead, a framework provides tools to design an application's architecture.

Widget-based Flutter. Object-oriented programming can be used for any app element. Flutter simplifies widget customization. It provides web application development-standard UI elements. Flutter's vibrant developer community releases code examples and helps developers build creative cross-platform apps. Several languages and frameworks are compared to Flutter. Compare Flutter vs React Native.

What Features Make Flutter an Excellent Programming Framework?

1. Cross-Platform Development

If you are just starting out in the world of app development, you may feel completely overwhelmed with knowledge regarding how to create an Android application or launch an iOS app. The question then becomes: why not develop for both iOS and Android simultaneously? You will have access to simple tools for designing mobile apps that work across multiple platforms when you use Flutter. These tools are designed to save you time and reduce the common headaches that come with producing two apps at the same time. Using Flutter, organizations are able to build applications for both the iOS and Android platforms using a single codebase, which saves both time and resources. If you use a single codebase across both platforms, your work will be a lot simpler.

2. Easy to learn

Dart is a programming language that is built into Flutter. Dart is a language that is simple to learn and has a lower learning curve in comparison to other programming languages. Because of this, it is possible for small firms to construct high-quality apps while employing developers with only limited expertise. It doesn't matter if a developer is skilled in Swift or Java; they can simply learn Flutter and start from zero when building apps. Developers will find it simple to become proficient in the object-oriented programming language known as Flutter. Registration on the Flutter website is required for all developers before they can move on to the setup and construction of their first Flutter app.

3. Faster Development

The hot reload functionality offered in Flutter is a powerful tool that drastically reduces the amount of time required to build an application. Testing, user interface design, feature addition, and issue fixing are all made easier by using hot reload. The Dart Virtual Machine will be automatically upgraded to the most recent version whenever there is a new release of the Dart source files. 

With the installation of a new version of the virtual machine (VM), the Flutter framework will automatically rebuild the widget tree to incorporate the newly installed fields and functions. There is a lag of only a few milliseconds between saving and reading the updated code when using hot reload, which enables developers to see the results of their edits immediately after making them.

4. Customizable Widgets

Widgets provided by Flutter can be easily modified to conform to the requirements imposed by a company's branding and design specifications. This removes the necessity for costly design work and makes it possible for small businesses to create one-of-a-kind and interesting app interfaces. These can be used to create the graphical and functional components of an application, such as buttons, text, and input fields for users. 

The widgets that are included in Flutter are built in a manner that is compliant with both the Material Design guidelines of Android and the Cupertino style of Apple. With these widgets, the personalization of the user interface, which is typically part of cross-platform development that takes the most time and effort, can be accomplished with very little effort.

5. Reduced Development Costs

Flutter can significantly cut the cost of developing mobile applications for small businesses thanks to its ability to run on multiple platforms simultaneously and its rapid development times. The ability to reuse code is one of the benefits offered by Flutter, which helps developers save both time and money. You only need to write the app's code once in order to make it work flawlessly on all of the supported platforms. In addition to this, it lowers the costs associated with the application's maintenance.

6. Community Support

Flutter has a sizable and helpful developer community that works together to improve the framework, release open-source packages, and provide assistance to newcomers. It is a great resource for small businesses to find answers to difficulties and learn from the experiences of other programmers. In order to save time and energy, developers can greatly benefit from access to a robust and active developer community. Flutter is also quite trustworthy because Google actively supports and updates it. 

Because of the active Flutter community, there are always opportunities to learn about updates and get questions answered about the framework. These advantages have encouraged many programmers all over the world to consider switching to Flutter app development. Flutter can help them get more done in less time while still maintaining high quality and performance in their project.

7. Scalability

Flutter is highly scalable, which means that when small businesses grow and extend the services and products they offer, their apps can expand along with them. It is simple to scale up to online, desktop, and embedded device apps using only a single codebase. You will be able to change and expand your app's solutions and performance without sacrificing quality thanks to Flutter's easy-to-integrate capabilities, which really come into their own as your product matures. Because Flutter is still regarded to be a relatively young tool, it is still in a phase where its capabilities are being rapidly expanded. Because its capabilities are always expanding, the number of possible upgrades for apps built with Flutter will likewise continue to grow. 

Wrapping Up

Flutter is an effective framework for developing applications that run on multiple platforms, and it avoids the fundamental limitations that are common to other cross-platform software. The solution enables the creation of a clean user interface. The ability to rapidly offer individualized apps that run smoothly and at a relatively affordable price point is one of the primary advantages that organizations can reap from employing Flutter as an app development framework. You can build your own with Flutter; all you need to do is hire a Flutter development team with good skill sets and experience. 

Game-Changing App Ideas for the Entertainment Industry

Technology has played a crucial part in influencing the development of the entertainment business, which is continuously undergoing change. Over the course of the last few decades, there has been a major change in the forms that are utilized in the entertainment industry, from more conventional mediums such as television and cinema to more contemporary ones such as social media and streaming services. In this day and age of digital technology, mobile applications have developed into an essential component of the entertainment sector. They provide users with an innovative means of interacting with content, forming connections with other users, and having fun.

There is a great opportunity for game-changing app ideas at this time because of the proliferation of smartphones and other mobile devices. These app ideas have the potential to revolutionize the way that we take in entertainment. In this blog, we will discuss game-changing app ideas that have the potential to revolutionize the entertainment business. These ideas have the ability to change the way people interact with entertainment. These app concepts are likely to spark your imagination, whether you're an aspiring business owner trying to shake up an existing industry or a consumer on the hunt for the next big thing. So, let's check and dive in to find the app ideas for the entertainment industry.

How Mobile Apps are Influencing Entertainment Industry

Mobile apps have had a big effect on the entertainment business because they have given people new and interesting ways to watch and interact with entertainment content. With the rise of smartphones and computers, mobile apps are becoming a more popular way to access music, movies, TV shows, games, and other forms of entertainment. Mobile apps have made it easier for users to watch their favorite entertainment content from anywhere at any time.

They have also helped entertainment companies reach more people and connect with them in new and interesting ways. Streaming services like Netflix can now bring their content directly to users' devices through mobile apps. Social media apps like TikTok and Instagram have become popular places for users to find new music and video content.

Mobile apps have also helped game makers make games that are fun, immersive, and can be played anywhere. Overall, mobile apps are changing the entertainment business and making it easier, more accessible, and more personal for people to enjoy entertainment.

Innovative App Ideas for the Entertainment Industry

1. Personalized Entertainment Recommendation App

Customers frequently struggle to choose what to watch or listen to because there are so many entertainment options accessible. In order to make recommendations for entertainment based on a user's tastes, viewing history, and social media activity, a personalized entertainment recommendation app can use data analytics and machine learning algorithms. The app may also have a function that allows users to rate the content that has been recommended, helping to improve future suggestions. This app can revolutionize the entertainment sector by offering a personalized and tailored entertainment experience.

2. Interactive Video Platform

The entertainment industry has recently seen a surge in the popularity of a new trend known as interactive video. Users of an app for an interactive video platform may be able to interact with video material by selecting various options, paths, and consequences via the app. Users can be given an interactive and immersive experience with this type of software, which makes them feel as though they are a part of the content they are accessing. Additionally, users of the app will have the ability to create and share their own interactive videos, which will provide content providers with new options.

3. Live Streaming Platform

In recent years, live streaming has become an increasingly popular medium, and an app that provides a platform for live streaming has the potential to revolutionize the entertainment business. The app gives users the ability to live stream events, concerts, performances, and other forms of entertainment to an audience of any size, anywhere in the world. The mobile application may also provide a function, such as commenting and sharing, that enables users to interact with the live stream. This would make the experience more interactive and social. A live streaming platform app can provide consumers with a novel and engaging method to watch live entertainment. This is an increasingly popular trend.

4. Augmented Reality Gaming App

The term "augmented reality" (AR) refers to a technology that has become widely used in the gaming business. An AR gaming app has the potential to shake up the entertainment sector. The app can provide users with the ability to play games in the real world, thereby generating an experience that is both immersive and participatory. The app may also have a feature that allows users to create their own augmented reality games, so opening up new potential for content providers and game developers.

5. Virtual Reality Movie Experience App

A virtual reality (VR) movie experience app has the potential to radically alter the way in which people watch films. Virtual reality (VR) has already made its mark in the gaming sector. The application can provide users with an immersive and cinematic experience by allowing them to watch films in a virtual reality setting. The user experience can be made more engaging and interactive by having the option to select several camera angles and views within the app that is being used to watch the movie.

Wrapping Up

The entertainment industry has undergone a significant transformation with the emergence of mobile apps, and it's evident that there is still plenty of room for innovation and growth in this space. As discussed, there are several game-changing app ideas that could revolutionize the entertainment industry, ranging from AR/VR experiences to social media-driven content discovery platforms. To bring these ideas to life, partnering with a reputable mobile app development company is essential. A mobile app development company can help businesses create compelling, engaging, and user-friendly entertainment apps that deliver on the needs of today's consumers. With the right app development partner, businesses can take advantage of the latest technologies and industry trends to create apps that stand out in a crowded market and meet the ever-changing demands of their target audience.

What are the Benefits of Using WordPress?

WordPress began as a blogging platform but has since evolved into a robust content management system (CMS). Because of this, a large number of people (including a large number of businesses) choose this robust and user-friendly piece of software. WordPress is a free content management system (CMS) that provides many tools for developing awe-inspiring business websites.

The platform has come a long way since its inception in 2003 and has now emerged as a reliable web development solution for professional websites and e-commerce stores. Unsurprisingly, over 32 percent of websites are currently powered by this platform. WordPress continues to be successful despite the intense competition in the CMS market, which is entirely due to its incredible features. Here are just a few benefits of utilizing this platform for web development.

1. WordPress is Free 

WordPress is a free application. It indicates that you are free to download, install, use, and modify the software to suit your needs. It can be utilized to create any website. See our article on why WordPress is free to learn more. While the WordPress software is free, a domain name and web hosting are required for installation. A domain name is the Internet address of your website. This is what users type into the address bar of their browser to access your website. Web hosting is comparable to the residence where your website's files are stored.

2. Easy to Use

WordPress is highly user-friendly despite being the most flexible and powerful platform available. It features a simple dashboard with a sidebar containing menu options. You can easily create posts and pages, modify your website's design, and add navigation menus, among other features. WordPress makes it simple for absolute beginners to maintain their own websites with no technical issues. To begin, there are revisions. WordPress routinely releases updates to its core software, which you can install with a single click. The same goes for WordPress plugins and themes with their update mechanisms.

3. WordPress Templates

WordPress themes provide users with various options for customizing a new website's design and functionality, thanks to its extensive and expanding directory of free and commercial themes. Thousands more are available for purchase from design marketplaces and third-party designers throughout the globe. To alter the style and layout of a WordPress website, themes may be previewed live and added at any time.

4. SEO Friendly

Another advantage of using WordPress is that it is developed and structured with search engines optimization in mind. The majority of people don't simply create a website to promote themselves. They aim to make their products and services easily accessible to people worldwide by also increasing the number of visitors to their website. 

For this, they’ll need a website that can be esaily optimized for SEO, so whenever they  go for SEO services they don’t face any hurdle. Search Engines like Google, Yahoo, and Bing need some time for time crawling through and analyzing the material on your website to be helpful. This functionality is already incorporated into WordPress. You can expect a substantial amount of organic search traffic to your website in the long term if you construct it using WordPress.

5. Responsive Website Design

In 2020 and after, you'll need a website that works on many devices. You don't want a website where the words are cut off on an iPhone, the layout looks terrible on a tablet, but everything looks great on a desktop. You want your whole website to look great on any device that people use to look at it. With WordPress, you can choose from responsive website designs and themes built into the platform.

6. Mobile Friendly

WordPress is mobile-friendly as well. Now that more than half of the world's internet traffic originates from mobile devices, it is of the utmost importance that your website is mobile-friendly, legible, and straightforward to use for mobile visitors. Consequently, search engines also employ mobile-first rendering. 

Search engines evaluate your website based on its mobile version first and foremost. Therefore, if your mobile usability is poor, so will your rankings. Regarding mobile-friendliness, therefore, both the front-end user experience and the back-end technological components of a website are considered. This is why WordPress has provided you with mobile-friendly theme options.

7. Regular Automatic Updates

As the Internet is constantly changing and developing, website content management systems (CMS) must keep up with the environment's evolution and upgrade their platforms accordingly. WordPress is constantly vigilant and continually updates its platform to align with technical advancements and best practices. The best aspect about this is that updates are automatic, rapid, and only need one click.

Wrapping Up

Utilizing the WordPress platform can provide you with several positive aspects and advantages. WordPress is the ideal all-in-one platform for nearly any website due to its user-friendliness, intuitive interface, and capacity to scale and speed. If you would like to build an interactive and feature-rich WordPress website for your business. In that case, you can get in touch with a WordPress development company with extensive knowledge and expertise in handling WordPress projects of every size.

What Are the Best Ways of Digital Marketing?

It is not an exaggeration to say that you live in a digital world; considering this, it is indispensable for your business to have an attractive presence in the digital sphere. Digital marketing has many advantages over traditional marketing, including that it is measurable and costs less money. In summary, digital marketing is the future of marketing.

Digital marketing is one of the important strategic projects that a business can do. As a result of the desire of consumers to become knowledgeable about the things they buy, a significant number of people look to the internet for information on various companies and the items they sell. When you promote your business and its products online using various digital marketing strategies, you will be able to connect with your target audience through the channels that they are already using.

Therefore, before we start learning about the different types of digital marketing, let's first grasp what digital marketing actually is.

What is Digital Marketing?

Using online media and the internet to promote a product or service, such as mobile phones, personal computers, or the Internet of Things, is referred to as digital marketing (IoT). Typical digital marketing strategies involve disseminating a brand's message via search engines, social media, apps, email, and websites.

Many companies utilize digital marketing to reach customers across many channels as they progress through the sales funnel. These messages and channels should be tracked so that marketing teams may see how they contribute to their final aim.

Types of Digital Marketing

1. Search Engine Optimization 

Search engine optimization (SEO) is the practice of using keywords and phrases that your target audience is searching for. It has a significant impact on the purchase process at every stage, from preliminary research to final decision-making. In 2021, 89% of B2B users will use search during their research, and only a small percentage of us will make it past the first page of results. Why? You need to be on the first page of search results, which is why ranking for important terms and making your site stand out from the rest are critical factors. Even if you're using a variety of digital methods, SEO is a must-have!

2. Pay-Per-Click (PPC)

Pay-per-click is a term for paid ads and promoted search results. This is a short-term form of digital marketing, which means that the ad will disappear once you stop paying for it. PPC is a way to get more people to search for a business online, just like SEO. Pay-per-click can refer to the ads you see at the top and sides of a search results page, the ads you see while browsing the web, the ads before YouTube videos, and the ads in mobile apps.

When someone clicks on your ad and goes to your website, pay-per-click advertising lets, you spend almost any money. Some businesses can get results with just a few hundred dollars, but many big businesses spend tens of thousands of dollars each month on pay-per-click.

3. Content Marketing

Content marketing has a lot to do with SEO, and your goal should be to give your users information that will eventually help them buy from you. You can get to know your customers and earn their trust by doing this. You can use blogs, eBooks, case studies, infographics, and other types of content to help with your marketing. The information is meant to give you information and help you build relationships, not make a transaction.

4. Social Media Marketing

Social media is a great way to reach more people for less money than some other marketing strategies. Like a search engine, you can make both "organic" posts and "sponsored" ads and content for a business page to reach more people than just your current followers. Social media is a great way to get people to come back to your website by showing them new content, services, or products.

5. Email Marketing

An email has been around for a long time and is likely to remain the preferred mode of communication for B2B professionals. It's a powerful tool for bringing in new consumers, retaining existing ones, and encouraging them to make additional purchases at every stage of the sales process. While your audience may not be ready to make a purchase choice just yet, they will remember you if you use email marketing to keep your name in front of them.

Like social media, it's a great way to provide clients with knowledge and expertise and position yourself as a subject matter expert over and over. Using this method, you can isolate specific subsets of your audience depending on their browsing habits.

6. Affiliate Marketing

When you promote the product or services of a third party on your website, you can qualify for a commission through a performance-based advertising model known as affiliate marketing. The following are examples of affiliate marketing channels:

Through the YouTube Partner Program, you can host video advertisements.

Use your social media profiles to post connections to your affiliate products.

This is an example of the relatively recent use of influencers in marketing. Affiliate marketing can be a very successful strategy when it involves the use of influencers to create a marketing campaign. Finding the appropriate people to create your content might help your digital marketing campaign reach new heights.

Final Words

We hope that this overview of different ways to market online will give you some ideas for how to market online. But you need to keep in mind that each of these works best when combined with another strategy. The best digital marketing strategy is to use a variety of channels.

If you're having trouble getting started or just want a second opinion on your marketing, you should contact a digital marketing company as they have a team of skilled marketers who can help you evaluate your current efforts through thorough audits and point you in the direction of the best digital marketing strategy for your business.

The world of APIs is big and indeed the one to be explored because from booking tickets and logging on to Facebook to making payments, we use API many times in our daily life. The utilization of this technology has not been fully explored. But this article will let you go through a basic idea of what actually an API is, its tools, terminologies, working and best practices.

Let's find out more about APIs through this post: https://bit.ly/3NKzcQt

Top 10 Mobile Apps built on the React Native Framework - 2022 React Native is a technology that has already earned the trust of globally renowned giants. In order to demonstrate that React Native development is an excellent option for businesses, we discovered 10 of the top mobile applications developed with this potent technology. Check it out together! - https://bit.ly/3z7LuhT

What are the Pros & Cons of Using Smart Contracts?

We live in a programmable economy that has witnessed many radical changes brought by digital technologies such as Analytics, IoT, Automation, Blockchain, AI (Artificial Intelligence), etc. All these technologies have drastically changed the way we do business in the old days with customers, vendors, partners, etc. Moreover, these technologies impact how business contracts are executed, formulated and enforced. 

Smart Contacts are one of the greatest gifts of these modern technologies. Real estate, Government, Supply chain, Management, Finance, and Healthcare are just some industries that have begun to embrace Smart Contracts. Smart Contracts are self-executing arrangements or agreements between two parties, such as individuals or businesses, powered by Blockchain and have an enormous potential to help organizations scale and grow.

The idea of Smart Contracts was first introduced by Nick Szabo back in the 1990s, but it was not really realized until Ethereum spearheaded it in 2014. And now, it's growing rapidly with every passing day, so knowing about these contracts is essential if you are planning to go with Smart Contracts. So let's have a quick look over some crucial pros and cons of these contracts. 

Rise of Smart Contracts

As said earlier, the term Smart Contracts was first coined by Nick Szabo. The digital revolution has made it possible to formalize Smart Contracts smartly, far more functional than their paper-based predecessors. Enforcement and verification of contract laws through cryptographic protocols existed before the arrival of Blockchain technology. Talking about the present Blockchain-based Smart Contracts, implementation underlines the computation that takes place on a distributed ledger or Blockchain network, such as Bitcoin or Ethereum.

A Quick Overview of Smart Contracts

Smart Contracts are the digital form of an agreement stored in Blockchain. There are basically self-executing contracts that function autonomously in a conflict-free, transparent and secured environment by eliminating the intermediates' needs. Smart contracts help you store and execute business agreements, legal documents, wills, health records, property deeds, shares, or anything of value. 

Pros & Cons of Smart Contracts

Pros of Smart Contracts

1. Security

Important agreements carried out through Smart contracts are considered secure. All thanks to factors like the immutability of the Blockchain for supporting them. Additionally, Smart contracts are transparent and easily traceable, which adds layers of safety to the agreements. The best thing is that they eliminate the work of intermediates as all work is done by a digital process which is safe and secure. 

2. Cost Saving

Not only secure, but Smart contracts are cost-saving because there is no need for intermediaries in Smart contracts, which also eliminates the additional cost associated with meetings with notaries, and clarifications-whom you don't have to pay to witness the signing, legal fees and more. When all this work vanishes, you will almost certainly save money.

By leveraging smart contracts, as opposed to traditional contracts, you'll have very few expenses. As once the document is signed and submitted, the fees end there. 

3. Speed & Efficiency

Smart contracts are all about automation. Gone are the days when you have to do paperwork and get everything in order. Smart work has made everything easy for you; now, you don't have to spend a huge amount of time completing paperwork; you can simply execute the agreement instantly, saving plenty of time and effort. Interestingly, no intermediary is necessary, which means the parties involved in the deal don't have to wait for a central figure to oversee, approve or sign off on the agreement. Once it is clear that everything is in the right order, the terms of the contract will automatically be rendered. 

4. Autonomy

Another main advantage of a Smart contract is autonomy. We have already discussed that there is no intermediary required to carry out a transaction or agreement in a Smart contract- no lawyer, broker, notary, or another middleman to speak. And this means that both parties have a great degree of autonomy. Because these contracts are self-governing, they are automatically managed by computers rather than individuals. 

5. Accuracy

The best thing about Smart contracts is that they are initially coded with the details in mind. That is why various business owners and individuals say they are so reliable. Initially, the terms of the agreement are explained in great detail. A record of agreement on the Blockchain is unalterable, so the details are explicit and immutable.

Cons of Smart Contracts

1. Legal Implications

Smart contracts are a new phenomenon with weak oversight and little to no regulation. As a result, they can have serious implications for the nature and content of the agreement. Because the details are not legally binding, and some serious issues can arise later on. For instance, if a party wants to withdraw from the agreement down the road, will the Smart contract be enforceable in a court of law? Moreover, what resources does the party have, and what ways the party should adopt to interpret the contract legally.

2. Sometimes Code Can Be Faulty

Smart contracts are only good as the code on which they are initially based. Most of the principle involved is open-source, and anyone can easily alter the base, and cybercriminals can take advantage of this flaw. And while the immutability of Smart contracts is often seen as a benefit, if there are some bugs or errors in the foundational code, these problems will be permanent in Smart contracts. 

3. Smart Contracts are Not Flexible

There is also a lack of flexibility in Smart contracts, and it isn't easy to alter them in any way once they have been implemented. This means that the parties should be very careful when they draft and code them through the process. In contrast, this is often positive for businesses, so there can't be any mistakes or unclear language or terms. 

4. Scalability

Scalability is always a concern for products, technologies, and Blockchain tools. For simple agreements, smart contracts can take place quickly, but this is not necessarily the case when they need to be deployed at scale. This is the main problem for large businesses and organizations that intend to use smart contracts for complex and involved agreements and matters.

In a Nutshell

Smart Contracts are entirely the new phenomena of this new digital world. But it is also a fact that the economy of smart contracts is still in its infancy stage but seems to have a very bright future. Smart contracts are still developed and improved; these contracts have all the chances to become an excellent replacement for a standard one. So before going with these contracts, it would be great if you could consult with a professional company that provides proven smart contract development services and help you to unlock your business value potential.

What Kind of Features Should a Courier Delivery App Have?

Over the past few decades, technology has changed our life entirely, and you can observe the change in your surroundings. As there is a mobile application for everything, whether for food delivery, salon, laundry, or courier delivery. Technology has brought everything to your fingertip. 

Talking about courier delivery apps, we can say it is a must needed business for countless businesses. Because the craze of online shopping is making the courier delivery market a million-dollar industry. Research shows that over the next few years, the business of courier delivery services will gear up with some drastic changes.

It is all due to the high demand for courier delivery services. To save time, more and more people order products online, whether it's household or electronic. This gives a significant push to online shopping and delivery services that result in increasingly high demand for courier delivery services. 

The demand for the courier delivery business is increasing rapidly, and this is the right time to invest in a courier delivery app development business. But only investment is not essential; you need to make a proper plan for this and should know what features you should have in your courier delivery application. 

As there is a high demand and tough competition out there, we have listed some of the essential features that you must have in your courier delivery app to attract customers. Let's take a quick look at that:

Must-Have Features For Courier Delivery Application

The competition for online delivery services is pretty high, as everyday business owners are coming up with new strategies, functionalities, and features to offer the best to their customers. Undoubtedly, the competition is high, so make efforts to shine differently in the crowd; here is the list of features that need to be uncompromisingly incorporated into the courier delivery application.

1. Admin Chat

This is the must-have feature in the courier delivery application because it helps administrators chat with users and delivery executives. This coordinated effort results in a better quality of services. When you have a chat with your customers, this builds a bridge of trust between you and your users, resulting in improved revenue. Most importantly, this real-time or continuous communication with the customers and delivery boys can also streamline the delivery process and helps your company to meet deadlines. 

2. Packaging Options

There should be a packaging option in your courier delivery app. This feature facilitates the users to get the special packaging to prevent any possible damage during the delivery process. In the case of essential items, users can choose the packaging option to ensure their safety. 

You just need to incorporate this feature into your app and let the user decide whether they need it or not. You can add this feature as an additional or chargeable service for app users. You can decide on charges on the basis of size and the material of packaging.

3. Premium Delivery Options

You can add this option to your app to generate revenue. Incorporate this feature into your mobile courier app to offer fast delivery services or same-day delivery services to your valuable customers.

Amazon Prime is the best example of premium delivery services as it offers free two-day shipping on over 100 million items. Amazon prime customers even get same-day delivery services in some selected cities. 

In simple words, you can premium delivery services means you are getting accessible or the same delivery services by paying some extra amount.This will be an optional feature for customers. They can decide whether they need regular delivery services or premium services with additional features. 

4. Real-Time Tracking

Another name in the list of essential features is real-time tracking of the package. One can integrate this feature in all three versions of the on-demand courier delivery app- user, admin, and driver. In the customer's version, users can track the location of their package in real-time.

The best thing about this feature is that it plays a vital role in increasing customer satisfaction as your customers can remain assured of the location of their package and delivery status at any point. Similarly, the main will also have the power to find the nearest driver for delivering that package in urgency.

They can track the nearby driver and can contact them for quick delivery. You can find multiple routes for delivery, and your application users can add multiple delivery addresses to their lists of preferred places. 

5. Push Notification

Push notifications are essential for every courier delivery application. With push notifications, you can give your customers live updates and real-time delivery status. With the help of this feature, your app can send notifications for the current stage, estimated time of delivery, and a change in the time or route of delivery. You can also send a driver's Notification with this feature. Moreover, it helps you engage customers and enhance the transparency of your business model. You can even send messages to your customers about various offers and discounts.

6. Payment Gateway

Like other online delivery applications, your courier delivery app needs to integrate payment gateways to allow your customers to pay through any means they like. You must integrate different payments modes into your app, including top-up wallet, bank transfer, credit/debit card, etc. If your business is associated with an eCommerce company, you can also provide cash on delivery services. Payment integration on your courier delivery app allows your users to instantly receive a digital receipt containing necessary information like time and date of delivery, item description, and other charges.

Final Words

Developing a courier delivery app can be easy for you, but scaling that app in a competitive market can be tedious. There is vast market competition, and every business owner tries their best to make a place in search engine results.  If you are also looking for the same, it will be beneficial for you to add features that give ease and benefits to the user to get back to your app. The essential features listed above give you a broad idea of what your courier delivery app should be equipped with. However, you can also take the help of a professional to make the best scalable app for your business.

6 Essential Social Media Statistics You Need To Know in 2021

Social media has drastically changed our lives, whether it is about business, connecting with friends and loved ones, or getting daily updates. Nowadays, you can see the influence of social media everywhere. Every second person (Young/Old) holds a social media account, whether it is Facebook, Instagram, or LinkedIn. And bluntly speaking, why not? Today social media platforms are one of the significant sources of news and information. But that is not it. Being a part of digital marketing service, social media also plays a vital role in increasing the online presence of user's websites.

If we talk about the growth of social media platforms, it has seen exceptional growth in social media since 2004, and still, it hasn't reached the peak of its popularity. Today there are countless social media platforms like Facebook, Twitter, Instagram, YouTube, Ticktock, etc. All these platforms are way popular in today's market. To see the popularity of these platforms, let's have a quick discussion about their statistics.

Social Media Statistics

1. Facebook Stats

Facebook is one of the widely used social media platforms all over the globe and has over 2.80 billion monthly active users and 1.84 billion users that visit this social media networking platform. The day Facebook was launched, it has achieved popularity and has become a part of daily life for its users.

2. Instagram Stats

Since 2020, Instagram has introduced many features to its users to help brands sell better consumers shop more easily. It has been estimated that Instagram has 320 million users all over the globe aged between 18 and 24 years. There are 354 million (and counting) Instagram users aged between 25 and 34 years worldwide.

3. LinkedIn Stats

Whether you are looking for a job, or want to expand your professional network, or just looking for staff, LinkedIn is the best place to be. LinkedIn has over 660 million registered users, while 303 million of them are active monthly. Researches show that Linked In has 90 million senior-level influencers and 63 million people are in decision-making positions.

4. Twitter Stats

Like other social media platforms, Twitter also has an exceptional place among users. Twitter has 206 million active users worldwide. However, Twitter is a social media platform; celebrities have mostly used it have used most Twitter accounts.

5. Pinterest Stats

Studies show that Pinterest has more than 450 million monthly active users. It generated an additional 100 million users last year. At the beginning of 2020, Pinterest had 320 million monthly active users, increasing to 459 million users.

6. YouTube Stats

Today you can see the influence of Youtube on every second person as most of the people have their own Youtube channels where they are sharing informational content to users. Studies show more than 1.86 billion YouTube users worldwide in 2021, up from 1.47 billion in 2017. Studies show that this count might get double by the year 2022.

Wrapping Up

Hope the above information will help you know about the influence and the popularity of social media. However, social media is an enlarged platform and can change every year. What happens this year could be entirely different next year. But the best thing about social media that attracts users is being a part of digital marketing services that help users grow their business in many ways. For example, run social media campaigns to increase your business reach and rank higher on search engines. 

Nascenture is a leading digital marketing service provider that can help you reach your business goals. To know more about Nascenture’s digital marketing services, contact us now.

5 Major Reasons Why Your Business Needs SEO Services?

Running an online business can be an easy task, but building an online presence for that business can be challenging. It is even tougher to maintain that presence because competition is relatively high in the market. There are multiple ways to promote your business; some of the business owners take the help of TV commercials, flyers, posters, etc. But they still did not get the favorable results they expected because these are a traditional way of marketing and did not go with today's busy life schedule. As people barely have time to watch tv or give a glance at posters and flyers.

This is where SEO (Search Engine Optimization) services come into existence. SEO services are all about promoting your services and products to those customers who need them. Today, users only trust websites that rank high on search engine results. SEO services help business owners organize their websites higher on search engines. So it's not wrong to say that adapting SEO services to your online business is a wise choice.  If you are still unclear about SEO services, you must give a glimpse of the top reasons mentioned below.

Importance of SEO Services

1. Get Organic Traffic and Improved Brand Visibility

Getting higher organic traffic and staying a step ahead of your competitors are SEO's two most essential roles on your website. Organic search results are basically those website pages that show directly in Google, Firefox, Bing, or Yahoo, apart from the paid advertisements. It is a fact that the first few pages matter on search results as people think they are relevant, reliable, and safe. Which automatically improved the visibility of your brand.

2. SEO Helps You To Build Trust & Credibility Among Users

Trust and credibility are the two main factors that attract users to your website. Search Engine Optimization services help build credibility and trust among users in many ways, most importantly laying down the foundation for the brand. SEO helps make your business a brand that is powerful and well recognized.

3. Provides a Better User Experience

Providing a better user experience to visitors plays a crucial role in achieving high organic ranking and maximum brand visibility. Your online business will suffer if your website fails to give a better user experience to its visitors. When users can't find what they are looking for, they feel annoyed and quickly leave your website and search for competitors' websites. Quality SEO services provide a better user experience that will be beneficial for your business.

4. Helps You Stay Ahead of Your Competitors

Optimizing your website with quality SEO services helps you get a better ranking in search engine results pages (SERP) and allows you to stay a step ahead of competitors by getting a large portion of the clicks for your targeted keywords. This results in more business leads and increased conversion rates.

5. Cost-Effective Growth

The best thing about SEO services is that they help you with business growth and help you save money as you are not directly paying for it. It is a fact that SEO services are not free, and they may cost you money, but when you compare SEO services with other marketing practices. SEO is very cost-effective and provides you with positive results with high-quality traffic to your website.

Final Words

It has always been suggested to stay up to date with the present marketing trends for your business success. Today's market is so competitive that you need to do your best to grab customer's attention, and nothing is better than SEO services for this. SEO services are no less than a blessing for your online business as they help you increase the online presence of your business and provide a better user experience. That is why it has always been suggested to implement robust and quality SEO on your business website to make your presence on search engines.  

If you are looking for vital and quality SEO services for your business, you must visit Nascenture once. We are the leading Digital Marketing Services providers in the market known to deliver the best positive results. Contact us now for any queries or information.

Web development trends are evolving at a rapid speed every passing year. Every day new website technologies are being discovered and developed and keep exploring new ways of innovations. If you are a businessman who uses digital marketing for the growth of your business, then it is important to adapt to modern development trends so that you can stay a step ahead of the competition. These new trends offer a lot of possibilities for entrepreneurs who always want to engage with more and more users. By implementing these web trends, you will be able to build modern web solutions that help you to attain customer attention and generate more sales.  To learn more about the market demand for web development trends or to learn how you can develop a functional or feature-rich website, get in touch with us or visit  - https://nascenture.com

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