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Structural Violence - Blog Posts
The Grayzone has obtained slides from a confidential Israel lobby presentation based on data from Republican pollster Frank Luntz. They contain talking points for politicians and public figures seeking to justify Israel’s assault on the Gaza Strip. Two prominent pro-Israel lobby groups are holding private briefings in New York City to coach elected officials and well-known figures on how to influence public opinion in favor of the Israeli military’s rampage in Gaza, The Grayzone can reveal. These PR sessions, convened by the UJA-Federation and Jewish Community Relations Council, rely on data collected by Frank Luntz, a veteran Republican pollster and pundit. [...] The Luntz-tested presentations on the war in Gaza urge politicians to avoid trumpeting America’s supposedly shared democratic values with Israel, and focus instead on deploying “The Language of War with Hamas.” According to this framing, they must deploy incendiary language painting Hamas as a “brutal and savage…organization of hate” which has “raped women,” while insisting Israel is engaged in “a war for humanity.” [...] Luntz’s Gaza war presentation puts his poll-tested tactics back in the Israel lobby’s hands, urging pro-Israel public figures to stay on the attack with incendiary language and shocking allegations against their enemies. In one focus group, Luntz asked participants to state which alleged act by Hamas on October 7 “bothers you more.” After being presented with a laundry list of alleged atrocities, a majority declared that they were most upset by the claim that Hamas “raped civilians” – 19 percent more than those who expressed outrage that Hamas supposedly “exterminated civilians.” Data like this apparently influenced the Israeli government to launch an obsessive but still unsuccessful campaign to prove that Hamas carried out sexual assault on a systematic basis on October 7. Initiated at Israel’s United Nations mission in December 2023 with speeches by neoliberal tech oligarch Sheryl Sandberg and former US Secretary of State Hillary Clinton, a recipient of hundreds of thousands of dollars in donations and speaking fees from Israel lobby organizations, Tel Aviv’s propaganda blitz has yet to produce a single self-identified victim of sexual assault by Hamas. A March 5 report by UN Special Representative on Sexual Violence Pramila Patten did not contain one direct testimony of sexual assault on October 7. What’s more, Patten’s team said they found “no digital evidence specifically depicting acts of sexual violence.”
They also advice to use different language for Democrat and Republican voters, which inadvertently provides one of the most succinct explanation of the difference between the two genocidal parties that I've ever come across:
To make their arguments stick, Luntz recommends pro-Israel forces avoid the exterminationist language favored by Israeli officials who have called, for example, to “erase” the population of Gaza, and to instead advocate for “an efficient, effective approach” to eliminating Hamas. At the same time, veteran pollster acknowledges that Republican voters prefer phrases which imply maximalist violence, like “eradicate” and “obliterate,” while sanitized terms like “neutralize” appeal more to Democrats. Republican presidential candidates Nikki Haley and Donald Trump have showcased similar focus-grouped rhetoric with their calls to “finish them” and “finish the problem” in Gaza.
One of the slides, illustrating what language to use:
There are several more slides in the article. I recommend reading the whole thing, start to finish. One more thing I'd like to highlight though:
Luntz acknowledges Israel’s mounting PR problems in a slide identifying the most powerful tactics employed by Palestine solidarity activists. “Israelis attacking Israel is the second most potent weapon against Israel,” the visual display reads beside a photo of a protest by Jewish Voices for Peace, a US-based Jewish organization dedicated to ending Israel’s occupation of Palestine. “The most potent” tactic in mobilizing opposition to Israel’s assault on Gaza, according to Luntz, “is the visual destruction of Gaza and the human toll.” The slide inadvertently acknowledges the cruelty of Israel’s bombardment of Gaza, displaying a bombed out apartment building with clearly anguished women and children fleeing in the foreground. But Luntz assures his audience, “It ‘looks like a genocide’ even though the damage has nothing to do with the definition.” According to this logic, the American public can become more tolerant of copiously documented crimes against humanity if they are simply told not to believe their lying eyes.
. . . full article on GZ (6 Mar 2024)